Here’s a great post on Concept Feedback about how WriteWork.com was able to improve user engagement by 110% and boost their conversions in the process.
Here’s the cliff notes version:
1. Gather Feedback on The Original Landing Page – used Concept Feedback and UserTesting.com
2. Summarize Feedback and Create a Wireframe – used Balsamiq and Five Second Test
3. Design a Mockup and Test – used Concept Feedback again and Visual Website Optimizer
4. Launch – WriteWork.com