Here’s a great post on Concept Feedback about how WriteWork.com was able to improve user engagement by 110% and boost their conversions in the process.
Here’s the cliff notes version:
1. Gather Feedback on The Original Landing Page – used Concept Feedback and UserTesting.com
2. Summarize Feedback and Create a Wireframe – used Balsamiq and Five Second Test
3. Design a Mockup and Test – used Concept Feedback again and Visual Website Optimizer
4. Launch – WriteWork.com
Just caught this awesome infographic over on Mashable and wanted to share it all with you. The information was collected and put together into image form by OnlineSchools.org (they also have a lot of other cool infographics covering a wide range of topics on their site).
Now that Facebook has released their latest API and integration options it appears that Levi’s will be one of the first major brands to incorporate these features into their online shop at Levis.com.
Levi’s has built a 2-way facebook integration into their online store allowing visitors to not only share their favorite products that they “like” with their facebook friends, but also to view the “most liked” products directly in the Levi’s online store. The Levi’s store is also able to pull profile information for its visitors that allows Levi’s to get details statistics and demographics, as well as share certain bits of users profile, such as birthdays, on the site.
At Facebook’s annual F8 conference, the company unveiled it’s new Open Graph API and Protocol with plans to interconnect Facebook with other websites, and allow these sites to tie back into Facebook itself to build a new Social Web.
The official Facebook Blog post announcing Open Graph goes into somewhat more detail as to what Facebook’s plans are for the new system, and also introduced early Open Graph integrations with Microsoft, Yelp and Pandora.
These new integration options will allow sites to pull certain Facebook profile information for website visitors, and provide these sites with the tools and data to build advanced interactive solutions, such as sharing favorite web pages with friends, showing your friends what you’re currently listening to (Pandora), sharing your favorite local businesses (Yelp), and more.
You can also read more about Facebook’s Open Graph along with integration examples and privacy concerns over on Mashable.
In the past week or so if you happened to be browsing YouTube or a number of other sites using the Internet Explorer 6 web browser you may have come across the following notice (or something similar):
Many tech news sites have been covering the story YouTube’s dropped support for IE6 (including Mashable), and it looks as if the chapter of the web involving IE6 may finally be coming to a close.
In fact, there are quite a few sites devoted to tracking the “death of IE6″ and the companies that are dropping support for the antiquated browser, including IEDeathMarch, IE6Funeral and others.
IE6 Funeral website dedicated to having a funeral for the browser
Originally posted on the American Express Open Forum, and then enhanced by Mashable, the “How To Build a Facebook Landing Page” article, while somewhat advanced, covers the steps required to build and configure a landing page for your business on Facebook.
These Landing pages have seen a rise in popularity lately, with larger brands Best Buy and Victoria Secret getting in on the action.
In order to build your own Facebook landing page there are a few (rather technical) steps required:
- Add the static FBML App to your page on Facebook
- Set up a tab on your Facebook page to serve as the landing page
- Add your desired content to the landing page tab
- Set your new tab as the default landing page in Facebook
Read on and get a more in-depth walkthrough of Facebook Landing Page process over at Mashable